Shaping experiences with purpose
Morse & Associates’ expert multidisciplinary team brings a holistic approach to users navigating and engaging with the built environment. Our creative design methods are centred around the human experience. We provide strategic design services aimed at making meaningful connections between users and client facilities.
A shared understanding of goals and objectives is developed through consultation with the project team, from which a detailed scope of work is proposed. A specific mix of of the following elements are assembled for each unique project:
More than navigation, wayfinding is an opportunity to instill in visitors a sense of place. A positive user experience results from a well developed wayfinding strategy that is not only intuitive, but proactive, predicting and guiding behaviour throughout any mix of buildings and outdoor spaces. We audit existing conditions or plans, analyze journey origins and destinations, and develop a comprehensive plan for engaging the user with their surroundings.
Building, expanding, or renovating facilities indicates an organization is evolving. Reflecting on the brand and visual identity at this stage is crucial before making decisions on wayfinding and signage design. Morse & Associates expertise in brand renewal enables clients to project an updated identity, as well as meet the practical requirements of evolving uses.
We believe that signage must be beautiful to be functional. Our design knowledge applied to decisions around graphic elements, scale, and materials produce signs that inform and delight, with safety and accessibility components seamlessly incorporated. Morse & Associates also creates unique identities for significant locations, developing signage concepts for use as placemaking or public art.